Hey there!

Hey there!

Hey there!

My name is Hans Soek

My name is Hans Soek

My name is Hans Soek

I am a product designer who is driven by the philosophy that simplicity is key to exceptional user experiences.

I am a product designer who is driven by the philosophy that simplicity is key to exceptional user experiences.

I am a product designer who is driven by the philosophy that simplicity is key to exceptional user experiences.

Drawing inspiration from Colin Chapman's wisdom 'Adding power makes you faster on the straights. Subtracting weight makes you faster everywhere’.

Drawing inspiration from Colin Chapman's wisdom 'Adding power makes you faster on the straights. Subtracting weight makes you faster everywhere’.

Drawing inspiration from Colin Chapman's wisdom 'Adding power makes you faster on the straights. Subtracting weight makes you faster everywhere’.

I specialize in removing complexity and enhancing usability, ensuring products excel in every interaction.

I specialize in removing complexity and enhancing usability, ensuring products excel in every interaction.

I specialize in removing complexity and enhancing usability, ensuring products excel in every interaction.

SaaS

SaaS

SaaS

B2B

B2B

B2B

end to end

end to end

end to end

UX

UX

UX

UI

UI

UI

design systems

design systems

design systems

Latest work

Latest work

Latest work

Ysis Zorgdossier

Ysis Zorgdossier

Ysis Zorgdossier

Led the design of the Ysis zorgdossier from initial concept to market launch

Led the design of the Ysis zorgdossier from initial concept to market launch

Led the design of the Ysis zorgdossier from initial concept to market launch

Discoverability

Discoverability

A feature to give users a better overview of a large amount of data

A feature to give users a better overview of a large amount of data

A feature to give users a better overview of a large amount of data

Traffic information

Traffic information

Traffic information

Led the design of a new traffic information system for the ANWB

Led the design of a new traffic information system for the ANWB

Led the design of a new traffic information system for the ANWB

Retail control tower

Retail control tower

Retail control tower

Making logistic information tangible for Ahold

Making logistic information tangible for Ahold

Making logistic information tangible for Ahold